7 - ELEVEN x FORTNITE

“There Car”

Dentsu 360i Creative lab

THE INSIGHT

For years our 7-ELEVEN Insta followers have been
asking us one simple question…

THE IDEA

Leaning into the “WHERE CAR?! phenomenon, we teamed up with Fortnite to make a select few of the 7-ELEVEN cars, portal into the iconic multi-player game, for a good old-fashioned scavenger hunt!

Rollout Posts

POST COPY: This is no simulation! @chica’s car just vanished into a rift right on our premises 😲🚗. .. And yes, the car was very expensive.

POST COPY: Ok somebody seriously send help! Where car?

POST COPY: sooo I looked into it. seems like a lot of cars are disappearing through rifts in our lots today 😐 Where car?

Reving Up The Hunt With Hints and Prizes

Thanks For Visiting “THERE CAR” Island… To all 50k people who checked it out!

POST COPY: all’s right with the universe again. thanks to everyone who played and helped us find car! 🫡

7-ELEVEN X FORTNITE